Internet marketing is becoming more and more important in the total marketing mix. The internet totally changed the game for existing marketing strategies and created a new type of consumer at the same time. So, what are the most suitable internet tools for a successful e-marketing campaign? And how do you get more results out of your marketing efforts with a limited budget? In this practice-oriented course you will learn all the ins and outs of online marketing techniques, enabling you to work towards a more efficient customer-seeking strategy and higher customer satisfaction.