This training course entitled "How do I get in the Press?" is aimed at employees and managers who are involved in the external communication of their enterprise, more particularly: communication managers, press officers, management assistants, department heads and business managers.

You will discover the unwritten laws of the press and media on the basis of practical examples and cases. In addition, you will get started with writing press releases and you will be provided with tools and techniques to attract the attention of journalists and the media.

This training course will enable you to address the press in an effective way with a relevant message, thereby enhancing your chances for receiving more press attention. You will get an insight into the driving forces and working methods of the different media and you will become acquainted with the basic rules for drawing up a good press release, and especially with the traps or pitfalls that must be avoided.

• You will get an overview of the different media (TV, radio, weekly magazines, newspapers, online) and you will learn how to make them work for your business in a strategic way.  
• You will learn how to draw up an effective press release with a maximal impact, by anticipating what the press wants.
• On the basis of numerous practical examples, you will learn which elements in your press release are likely to attract one's attention: text, pictures and media carriers.
• You will get familiar with the basic rules and the pros and cons of  press conferences, press trips and press lunches.
• You will receive practical tools for the timing and follow-up of your communication towards the press, and also for the calculation of your return resulting from your exposure in the media.