Getting free press coverage
About this training
Getting free press attention is not that difficult. A well written press release already enhances your chances for publication in the newspapers. Nonetheless, after a quick look, most pres releases end up in the waste paper basket.
Very often, companies and organisations don't ask themselves: "What does the press want and what type of information is interesting for the press?" The bottomline is that you must attract the attention of the media. In this training course you will learn how to compile a waterproof press file, how to address the press and how to assess the effective value of a free press article.
Program
- Overview of the different media and the Belgian press
- How does a redaction function and who to contact when, and how?
- What is important in the eyes of journalists?
- Drawing up an effective press release: length, content, style, news value and timing
- How to come up with a strong story
- Pros and cons of press conferences, press trips, press lunches
- Practical tools for timing and follow-up of your communication and 'return'
Target group
This training course entitled "How do I get in the Press?" is aimed at employees and managers who are involved in the external communication of their enterprise, more particularly: communication managers, press officers, management assistants, department heads and business managers.
Approach
You will discover the unwritten laws of the press and media on the basis of practical examples and cases. In addition, you will get started with writing press releases and you will be provided with tools and techniques to attract the attention of journalists and the media.
Trainers
Results
This training course will enable you to address the press in an effective way with a relevant message, thereby enhancing your chances for receiving more press attention. You will get an insight into the driving forces and working methods of the different media and you will become acquainted with the basic rules for drawing up a good press release, and especially with the traps or pitfalls that must be avoided.
- You will get an overview of the different media (TV, radio, weekly magazines, newspapers, online) and you will learn how to make them work for your business in a strategic way.
- You will learn how to draw up an effective press release with a maximal impact, by anticipating what the press wants.
- On the basis of numerous practical examples, you will learn which elements in your press release are likely to attract one's attention: text, pictures and media carriers.
- You will get familiar with the basic rules and the pros and cons of press conferences, press trips and press lunches.
- You will receive practical tools for the timing and follow-up of your communication towards the press, and also for the calculation of your return resulting from your exposure in the media.
