Getting free press coverage

Getting free press attention is not that difficult. A well written press release already enhances your chances for publication in the newspapers. Nonetheless, after a quick look, most pres releases end up in the waste paper basket.  
Very often, companies and organisations don't ask themselves: "What does the press want and what type of information is interesting for the press?" The bottomline is that you must attract the attention of the media. In this training course you will learn how to compile a waterproof press file, how to address the press and how to assess the effective value of a free press article.