Social Selling with LinkedIn Sales Navigator
About this training
LinkedIn is an effective business tool for sales and networking, prospecting and lead generation. The standard (free) version already allows you to start prospecting in different ways but with LinkedIn's "Sales Navigator" you shift prospecting into a higher gear.
Sales Navigator automatically suggests relevant leads based on your set preferences, search history, profile views and past leads. This is a great feature because it saves a lot of time in the sales process, allowing you to fill the pipeline with relevant connections faster.
The beauty of Sales Navigator is that the more you use it, the more valuable insights the system generates. As you search for prospects, leads and new connections, Sales Navigator keeps you informed of relevant updates in your network.
One of the biggest benefits of LinkedIn Sales Navigator is the ability to reach prospects and contacts outside of your immediate network. Sales Navigator offers you a wealth of information and allows you to optimize your sales.
In this training we show you how to effectively use LinkedIn Sales Navigator.
Result: you will be able to identify prospects faster and better, approach them precisely, transform them from cold prospect to warm lead and start the conversation to score even faster in your sales.
For this training a basic knowledge of LinkedIn is recommended.
Program
The following topics are covered in this training course
- What is social selling and the role of LinkedIn
- What is Sales Navigator: versions, advantages, points of attention?
- Starting up Sales Navigator (free for a month) including the right settings
- Find the ideal prospects with the advanced search function
- Use smart lists to better organize your prospects
- Set up your own personalized timeline for more insight into customers and prospects
- Turn cold prospects into warm leads through conversations
- Use InMails efficiently to approach prospects
- Let Sales Navigator generate leads automatically
- Together we build a daily routine for your prospecting
- To measure is to know: statistics and metrics through Sales Navigator
Target group
The Sales Navigator course is aimed at sales and account managers, but also at marketing professionals, business managers, commercial profiles and business owners who use LinkedIn but want to get more results in sales and prospecting.
Approach
Prior to the training an audit of the LinkedIn usage of the participant(s) takes place to estimate the level of LinkedIn knowledge and usage of the participant(s). The introductory part will be tuned to this so that everyone is armed for this module. A basic knowledge of LinkedIn is recommended.
This training is organized in both an online and offline workshop.
An online workshop offers a unique 'live online' approach, where participants get to work with the trainer via live video sessions. In this way we succeed in applying the practice immediately to the concrete work situation.
In the offline workshop it is a must that the participant brings his/her laptop and smartphone so we can immediately apply Sales Navigator to his/her situation. Practice is the key to the success of this workshop
Trainers
Results
In the course "Social Selling via LinkedIn Sales Navigator" we start with setting up the environment and then we provide concrete and directly applicable tips and techniques that are immediately put into practice. You will discover all the possibilities of LinkedIn Sales Navigator with a focus on successful prospecting. At the end of the session, your LinkedIn Sales Navigator will be perfectly configured and aligned with your objectives. So you can get started right away.
You will learn in this workshop:
- How to set up and configure Sales Navigator
- Advanced prospecting based on company data and personal data
- How to go from a cold prospect to a warm lead
- How to use Sales Navigator throughout your prospecting cycle
- Make Sales Navigator your partner to do ideal prospecting on autopilot
