An organization’s reputation is often its most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority. Crisis communication training is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a shareholders lawsuit, an accident, defective product or any number of other scenarios involving the legal, ethical or financial standing of an entity. To emerge with its reputation intact, an organization must anticipate and respond immediately and with confidence. This training will help companies to prepare for this kind of situations and guide them through the process.
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