Sales Training
Closing more deals, running better client conversations, prospecting more effectively. These are not vague ambitions, they are concrete skills you can learn.
Expert Academy offers sales training for everyone who sells professionally: from account managers and sales representatives to freelancers, business owners and anyone who convinces clients as part of their job.
Our sales courses are practical. No long theory lectures, but practising with real situations, feedback from experienced trainers and techniques you can apply the next day. Whether you want to learn prospecting, apply consultative selling, get better at closing your sales conversations or work on your online sales strategy via LinkedIn: we have the training that fits.
What do you learn in a sales training?
A good sales course goes further than listing sales techniques. You learn how to build a client conversation, how to uncover a client's real needs, and how to present a solution convincingly without being pushy.
Depending on the course you choose, these themes are covered:
- Effective prospecting and finding new clients
- Consultative selling: from product seller to conversation partner
- Handling objections and difficult negotiations
- Closing sales conversations: recognising buying signals and moving towards a decision
- Selling remotely and through digital channels
- Using LinkedIn as a sales tool
- Personal branding as a basis for commercial success
- Retail and in-store selling with attention to customer experience
- Running webinars as part of your sales strategy
Who are our sales courses for?
Our sales training suits a broad audience. You don't have to be a seasoned salesperson to get something out of it.
Typical participants are account managers, inside sales staff, sales managers, freelancers and entrepreneurs, and professionals who are not strictly "in sales" but regularly need to convince clients or stakeholders.
Looking for a course tailored to your team or organisation? Expert Academy delivers all sales training in-company as well, fully adapted to your sector, products and sales context.
Our approach: selling is learned by doing
Theory is a starting point, not a destination. Our trainers work with role plays, practical cases and direct feedback so that you leave with techniques that actually work in your situation.
All sales courses at Expert Academy are delivered by trainers with years of hands-on experience in sales and commercial communication. Not academics explaining how selling works in theory, but people who have done it themselves.
Sales courses at Expert Academy
- Consultative selling: Learn how to stop selling products and start selling solutions. The most attended sales training at Expert Academy, with over 480 reviews and a score of 4.5/5.
- Closing: closing sales conversations: How do you close a sales conversation without applying pressure? Learn to recognise buying signals, break through stalling and guide the client to a concrete decision. The logical next step after Consultative Selling.
- Successful prospecting: How do you find new clients and convince them to get into a conversation with you? This course gives you a concrete prospecting plan and the mindset that goes with it.
- LinkedIn Sales Navigator: LinkedIn is the most powerful sales tool for B2B professionals. Learn how to use Sales Navigator for targeted prospecting and lead generation.
- Retail and in-store sales training: Specific sales training for staff in retail, showrooms and points of sale. With attention to customer experience, upselling and different customer types.
Frequently asked questions about sales training
What exactly is a sales training?
A sales training is a course in which you learn sales techniques, conversation skills and commercial strategies. The focus is on practice: working with real situations, direct feedback and tools you can apply straight away.
Which sales training suits me?
That depends on where your conversations stall. If you struggle to get in front of new clients, Successful Prospecting is the logical choice. If the conversation itself feels laboured or you talk too much about your product, Consultative Selling is the fit. If you run good conversations that then go quiet without a decision, Closing is the training you are looking for.
What is the difference between sales training and sales coaching?
Sales training usually takes place in a group and covers a range of techniques and skills. Sales coaching is individual and goes deeper into your specific situation, style and challenges. Expert Academy offers both.
Can I follow a sales training without a sales background?
Yes. Many participants do not formally work in sales but convince clients as part of their job. Our courses are accessible to beginners and experienced professionals alike.
Does Expert Academy offer in-company sales training?
Yes. All sales courses can be delivered in-company, tailored to your organisation's sector, products and commercial challenges.
Ready to take your commercial skills to the next level? Explore our full range of sales training or contact us for an in-company solution tailored to your team.