One of the biggest challenges facing the business world is dealing with other cultures. Even managers who are based in their own country have to deal with colleagues, suppliers and clients from different cultures. They require the ability to effectively communicate across cultures and to capitalize on the potential of diversity. Different intercultural values have a direct impact on how individuals communicate, work and interact with each other. Since these differences are instinctive, most individuals fail to make the connection between their intercultural values and how they impact working practices.  This lack of awareness can lead to severe intercultural misunderstandings, incidents or clashes.