Training 'Successful prospecting'
Starting from € 695,00 (Excl. VAT)
This training tailored to your organization's needs? Contact us
Do you often experience a certain degree of timidity with regard to cold calling? Then you are not alone: most commercial professionals simply don't like prospecting and often postpone this activity. However, a good prospection will inject new oxygen into your enterprise and will result in more clients and a bigger turnover. Every year we lose an average of 20% of our customers, so prospection is indispensible. In this workshop we learn to make appointments in a new region or in a domain where there still are plenty of potential clients left. In this practice-oriented training course, you will learn to implement techniques that will enable you to improve the success ratio of your prospection. You will also learn how to attract interest with your message and responding in a flexible way to the reactions of your prospects.
"A prospect is a client. He simply doesn't know yet!"
Prospectie is broodnodig
Prospectie vormt de levensader van elke onderneming. Het stelt je in staat om nieuwe klanten te vinden en je klantenbestand uit te breiden. Door actief te prospecteren, ben je proactief bezig met het zoeken naar potentiële klanten, in plaats van af te wachten tot ze naar jou toe komen. Dit geeft je een concurrentievoordeel en vergroot je kansen op succes in een competitieve markt.
Strategieën voor Succesvolle Prospectie
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Doelgroepbepaling: Definieer je ideale klantprofiel en doelgroep. Identificeer hun behoeften, uitdagingen en doelen. Dit zal je helpen om je prospectie-inspanningen te richten op de meest waardevolle leads.
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Multichannelbenadering: Gebruik een gevarieerde aanpak bij het benaderen van potentiële klanten. Combineer e-mailmarketing, telefonische benadering en sociale media om je boodschap over te brengen en relaties op te bouwen.
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Personalisatie: Pas je prospectie aan op individuele prospects. Gebruik hun naam, toon interesse in hun behoeften en toon dat je hun specifieke uitdagingen begrijpt. Personalisatie verhoogt de kans op betrokkenheid en conversies.
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Follow-up: Wees consistent in het opvolgen van leads. Sommige prospects hebben tijd nodig om te beslissen. Een goed geplande follow-upstrategie kan het vertrouwen opbouwen en de kans op conversie vergroten.
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Waardeaanbod: Benadruk de waarde van je producten of diensten voor de prospect. Communiceer duidelijk hoe je hen kunt helpen om hun doelen te bereiken of hun problemen op te lossen.
Enkele tips voor Effectieve Prospectie
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Blijf Consistent: Prospectie is een doorlopend proces, geen eenmalige inspanning. Blijf consistent en toegewijd aan je prospectie-inspanningen, zelfs als je snel resultaat verwacht.
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Maak Gebruik van Technologie: Gebruik prospectietools zoals CRM-software, e-mailautomatisering en prospecting platforms om je processen te stroomlijnen en je effectiviteit te vergroten.
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Leer van Feedback: Wees niet bang voor afwijzing. Gebruik feedback van prospects om je prospectieaanpak te verfijnen en te verbeteren.
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Blijf Leren: Blijf op de hoogte van nieuwe prospectiemethoden en -trends. Investeer in je eigen ontwikkeling om je vaardigheden te verbeteren en nieuwe inzichten te krijgen.
Prospectie is een essentiële vaardigheid voor elke onderneming die streeft naar groei en succes. Door effectieve prospectiestrategieën te implementeren en gebruik te maken van waardevolle tips en tools, kun je waardevolle leads genereren en duurzame relaties opbouwen met potentiële klanten.
Wilt u deze strategiën en technieken succesvol in de praktijk toepassen? Dat kan in deze cursus.
This course is maximally practice-oriented. Through role playing, recorded on video, we will simulate a number of telephonic appointment calls. Each exercise will be measured to the theoretical models and will be checked for points of improvement.
In this interactive workshop, you will learn how to:
- Use the perfect ' discussion opener' in order to attract immediate attention
- Convey your message concisely and accurately
- Learn to deal with a 'no' or resistance from the client
- Apply the right prospection techniques in any situation
- Detect buying signals conclude an order
- Apply the 'backward planning' technique for better results
The course "Successful prospecting" is aimed at experienced and starting sales professionals who want to go on a search for new clients. This training course can be of use for managers of small or starting enterprises, or for staff members of customer service departments or call centres who make the appointments for sales representatives and who want to improve the yield of their prospecting interviews through a ready-to-use and practice-oriented training.
We mainly work from real life situations and cases. This immediately produces ready-to-use tools, tips and tricks. These are immediately put into practice with camera exercises, simulations and targeted feedback.
You learn to deal with resistance, to stay strong and to prepare yourself optimally for a successful prospecting.
We mainly work starting from the reality of the participants. This results in ready-to-use tools, tips and tricks. These are put into practice immediately, using camera exercises and targeted feedback. After this course, you will be able to go on search for new clients within your region. Also, a scenario and action plan will be drawn up, helping you to start working immediately.
Choose the desired date and location for this training.
Do you often experience a certain degree of timidity with regard to cold calling? Then you are not alone: most commercial professionals simply don't like prospecting and often postpone this activity. However, a good prospection will inject new oxygen into your enterprise and will result in more clients and a bigger turnover. Every year we lose an average of 20% of our customers, so prospection is indispensible. In this workshop we learn to make appointments in a new region or in a domain where there still are plenty of potential clients left. In this practice-oriented training course, you will learn to implement techniques that will enable you to improve the success ratio of your prospection. You will also learn how to attract interest with your message and responding in a flexible way to the reactions of your prospects.
"A prospect is a client. He simply doesn't know yet!"
Date
- Tuesday 26-09-2023,
from 09h00 until 17h00
Do you often experience a certain degree of timidity with regard to cold calling? Then you are not alone: most commercial professionals simply don't like prospecting and often postpone this activity. However, a good prospection will inject new oxygen into your enterprise and will result in more clients and a bigger turnover. Every year we lose an average of 20% of our customers, so prospection is indispensible. In this workshop we learn to make appointments in a new region or in a domain where there still are plenty of potential clients left. In this practice-oriented training course, you will learn to implement techniques that will enable you to improve the success ratio of your prospection. You will also learn how to attract interest with your message and responding in a flexible way to the reactions of your prospects.
"A prospect is a client. He simply doesn't know yet!"
Date
- Tuesday 16-04-2024,
from 09h00 until 17h00
This training is also available as personal coaching, in-company training or compact workshop.
Contact us for more information.